

I have been involved with the advertisement and computer games
industry for many years. Exactly since 2000, when I have started to
organize with a group of enthusiasts Poland’s first komputer game
league. Together with the crew of counter-strike.pl vortal we have
created an event that was a real novelty in Poland and has attracted the
attention of thousands of gamers across the country.
In later years I have been associated with several advertising, the first of them was HYPERmedia interactive agency (ISOBAR Poland now), in which I was preparing projects exploring the possibility of using interactive and entertainment multimedia in marketing communication. My next place to serach for a formula to use games as an advertising medium for corporate clients was Young & Rubicam agency. In addition to daily work related to handling of brands contained in the agency’s portfolio I have tried to find the possibility of using games in a field of rapidly growing market of Internet services in Poland. Through acquaintances included in the telecommunications and IT industry, I have managed to create a unique project for promoting the image of a new brand of mobile telephony using directly the cybersport (also known as pro gaming) which is term for professional computer gaming. Heyah Logitech Cybersport was the first computer game league in Poland, which was designed from the beginning as a business project, aimed at supporting Heyah mobile telephony brand, which has the core target in the range of young people aged 15-25. Another place that was very important in my career was CD Projekt Group, which gave me the opportunity to connect my life's passion for games through work for tis company. In this place I have dealt with the preparations of materials needed for the issue of new game titles. Also I had the opportunity to contribute a new project called Good Old Games (gog.com) as a Product Manager. Within this project my experience with hundreds of games was particularly useful, especially of older titles that I played over the past 15 years. I am currently focused on the topic of e-sport (professional computer gaming) which will become in my opinion, new leisure culture of the world and the newest type of official sport’s event activity.
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